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Ink Colors for Announcements in the Social Division

We have tried to be sure that these are as accurate as possible, but please realize that monitors differ widely in their interpretation of color. If you have a question about a color, or wonder if a particular color is appropriate for a certain paper, you may call us. We have seen almost every possible combination and can try to help you choose something that will look good! See the bottom of the page for our comments and notes about the differences between various colors.

 

Note about gold and silver inks: Black paper is offered only with gold or silver ink, and on these papers, the metallic inks are FLAT.

Raised gold and silver inks are offered on lighter colored announcements from the Budget, Classic, and Deluxe departments. All gold and silver inks are metallic, but they do not show up well when scanned, so the scanned images below will not be very accurate.

 

     
 

Notes about the various colors:

Ink colors are difficult to describe, and your monitor may not be adjusted the same as ours is, so what you see on this page may not be accurate.  Here are some of our comments about the various ink colors, based on the most frequent questions we get.

Bordeaux, Berry, Red, and Claret are all in the range of "red.". What's the difference?  "Red" is the brightest of the three and has the most orange in it. The Claret looks quite red, though deeper and slightly brownish. Claret and Bordeaux are very close; Bordeaux is slightly pinker. People often ask us which one is "maroon." If you're looking for maroon, we recommend the berry ink. It is more brown and less pink than Bordeaux, and quite close to the "maroon" of our apparel and diploma covers.

Navy and Blue are very different.  The "Navy" is bright enough not to be confused with black; it is definitely BLUE, but while the "Blue" ink has a bright, celebratory look, like a royal blue, "Navy" is more subdued.  The navy is a good choice for many of the papers, because it brightens up the look without overwhelming it.  Black ink can look very formal, and on a plain paper it is "dead." The "blue" can be awfully bright, but Navy (or Cobalt) is a good middle ground! 

Cobalt is a new color, and it is very close to Navy, but slightly deeper, with just a hint of indigo. There is not a lot of difference between Navy and Cobalt. When placed side by side, Navy looks a little bit brighter.

Violet and Thistle are also very different from one another.  The Violet ink is a fairly bright color, a purple that leans slightly more toward pink than blue. The Thistle ink is a lighter shade and slightly more blue.  Thistle is very pretty with the white papers; it is a refreshing "spring" color.

Raised gold and silver inks are very pretty on the right papers.  The raised gold is beautiful on the cream colored parchment, and the raised silver very elegant on white.  Note that if your announcement paper is black or navy, the silver or gold ink used will be FLAT, which is designed to show up on those papers.

 
 
 

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